Your numbers already know where the money went.
I’m a fractional analyst for owner-operated home-services companies. You know the trade better than anyone. I find the expensive things hiding in your job data, your books, and your ad spend — and tell you plainly what to do about them.
Three questions that cost shops real money.
Most owners can tell me last month’s revenue. Almost none can tell me these.
Which jobs actually make money
Not revenue — margin, by job type, after real labor, materials, drive time, and callbacks. Nearly every shop has at least one service line they’d have sworn was profitable.
What a booked job really costs you
Ad spend is the easy part. Add the calls that never booked, the trucks that rolled for nothing, and the work you did twice — the true cost per acquired job is rarely the number the ad platform reports.
The questions your software can’t answer
Your field software knows the jobs. QuickBooks knows the money. Your ad accounts know the spend. None of them talk to each other — and that gap is exactly where the expensive problems live.
You don’t need another dashboard.
Most owners I talk to already have field software, a bookkeeper, and a decent gut feel for their numbers. What they don’t have is someone whose entire job is to sit with those numbers and find the expensive thing nobody’s looking at.
No software to buy. No platform to learn. Just a straight answer about where your money is going, and someone to argue with about what to do next.
Based in Richmond, Kentucky. Working with shops across central Kentucky.