Business in One View

Live demo

One view of the business

Most companies keep customers in the CRM, revenue in accounting, people in HR, and hours in a time tracker, and none of them agree on who a customer is. This report connects all four. It runs on made-up data for a fictional software company.

1. Filter
Pick a period, then narrow by segment, industry, or region.

2. Check margins
Open Customer Profitability. Look at the bubbles in the bottom left.

3. See the team
People & Utilization shows headcount and billable time.

Open the demo in its own tab ↗

How it’s built

The hardest part of a report like this isn’t the charts. It’s matching customers across systems that each use their own IDs and spellings, so revenue, deals, and hours all land on the right customer. Once that’s done, questions like “which customers cost more to serve than they pay?” take seconds instead of a week of spreadsheets.

In this sample, four small customers use nearly half of all support hours and run at a fraction of the typical margin. None of the four systems could show that on its own. I build the same report in Power BI too, and I’m happy to walk through either one.

Want one view of your business?

Tell me what you’re working with. A few sentences is plenty.

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